Intelligent Portal to Elevate Media Campaign Management for a Leading UK Broadcaster

Business Challenge

The client wanted to redesign their campaign management portal to enable real time decision making & easier campaign changes. Current systems lacked real-time, direct control over their and its partner channel’s network. Further, changes to the campaign plan needed to be outside of the system in a manual way which was time-consuming and inefficient.

Coforge Solution

We developed an easy to use web-based portal that helped enhanced campaign planning with following features:

• Automated & Ad-hoc spot schedule requests with detailed linear reports for breaks, position & day part.
• Advertiser summary for collective viewing of linear and online information. Ability for campaign, spot, and program inquiries, directly emailing the sales team.
• Access to secondary audience information at the spot level.
• Next-day PIB position information, reducing the wait time from eight days.
• Program page displaying series and episode synopses, as well as booked spots.

Results

• Real-time campaign control and information for media agencies.
• Reduced operational workload.
• Enabled diverse value addition activities for client’s sales team.
• Delivered services that set a new industry standard in the UK market.

Key Highlights

The solution reduced operational workload, provided real-time delivery information, and allowed our client’s sales team more time for value-added activities