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Global Travel Technology Firm Boosts First-Contact Resolution by 30% with Coforge’s GenAI-Powered CX Assistant

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Overview

A global travel technology firm partnered with Coforge to transform its customer experience (CX) operations, which were hindered by outdated support tools, fragmented knowledge systems, and inefficient onboarding processes. These challenges impacted both agent performance and customer satisfaction.

Coforge implemented a GenAI-driven transformation strategy to enhance agent productivity, streamline knowledge access, and deliver real-time support. The solution modernized CX workflows through design thinking workshops, intelligent automation, and phased GenAI rollout—empowering agents with smarter tools and accelerating customer resolution journeys.

Challenges

A global travel tech firm faced significant customer experience (CX) challenges due to outdated support tools and fragmented knowledge systems.

Key gaps included:

  • Inefficient onboarding and training workflows
  • A non-intuitive CX agent assistant app lacking proactive support and chat interface
  • Absence of real-time alerts for system downtimes
  • Poor usability and accessibility in the Knowledge Management (KM) portal

Solution

Coforge adopted a phased GenAI intervention strategy—transforming agent workflows, knowledge access, and customer resolution journeys:

  • Conducted design thinking workshops with CX teams and SMEs to map pain points
  • Benchmarked industry leaders to identify white spaces
  • Deployed a GenAI-powered CX assistant for real-time agent query resolution
  • Integrated AI-driven knowledge search and chatbot support
  • Built a proactive alerting system using AI analytics

Key Highlights

  • CX modernization driven by GenAI for agent efficiency and customer satisfaction
  • Intelligent automation for knowledge retrieval and contextual recommendations
  • Structured phased rollout across 3-time horizons: enable, enhance, elevate
  • Seamless integration with existing KM systems and backend support tools

The Impact

  • 30% Increase in first-contact resolution
  • 40% Faster onboarding via training time optimization
  • 25% Reduction in turnaround time (TAT)

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