A Leading US-Based Airline Increases Direct Revenue to 69% and Boosts Look-to-Book by 40% with Coforge’s Personalized Booking Engine
Overview
A leading US-based airline embarked on a multi-year transformation roadmap to scale its business, modernize digital commerce, and improve operational efficiency. Enhancing its web and mobile booking platforms was critical to increasing direct revenue and ancillary sales.
To accelerate innovation and improve time-to-market, the airline needed a strategic partner.
Legacy booking platform limiting scalability and personalization
Need to increase direct channel revenue and ancillary monetization
Slow rollout of new digital features
Fragmented journeys across booking, post-booking, and day-of-travel flows
Requirement for travel agent administration tools and internal collaboration
Complex integrations across PSS, middleware, and third-party ancillary providers
Solution
Coforge redesigned and developed a next-generation E-commerce Booking Engine Portal and Mobile App, delivering a seamless and personalized experience across digital touchpoints.
Key Capabilities Delivered:
End-to-end booking journey:
Shopping & Fare Discovery
Booking & Payments
Post-booking management
Day-of-travel services
Flight status & check-in
Self-service exchange
Personalized user experience across platforms
Centralized enterprise web services
Mobile app integrated with booking, boarding passes, and ancillary flows
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