Leading UK-Based Airline Improves Core Web Vitals by 45% Leveraging Modern AEM & Front-End Modernization

Challenges

• Legacy CMS architecture limiting scalability and personalization
• Slow page load speeds impacting Core Web Vitals and SEO performance
• Complex monolithic codebase restricting faster feature rollout
• Fragmented front-end components across desktop and mobile
• Limited headless flexibility to support omnichannel delivery
• Rising expectations for real-time personalization and campaign velocity

Solution

Coforge led a comprehensive AEM modernization and front-end transformation program, creating a scalable, high-performance digital foundation.

Key Capabilities Delivered

Modern AEM Foundation

• Migrated to a scalable AEM architecture aligned with best practices
• Implemented reusable Core Components and modular content structures
• Enabled governance-driven authoring workflows

Front-End Modernization

• Migrated legacy front-end stack to Vue 3-based SPA architecture
• Implemented component-driven design system for consistency
• Improved responsiveness across devices

Core Web Vitals Optimization

• Optimized LCP, CLS, and performance scores
• Reduced page load times through asset optimization and lazy loading
• Implemented CDN and caching strategies

Headless & Omnichannel Flexibility

• Enabled headless delivery via APIs for mobile, web, and future channels
• Created scalable middleware integration for PSS and booking systems

The Impact

45% Improvement in Core Web Vitals Scores
Enhanced SEO rankings and improved user experience.

Faster Campaign Rollout
Reduced the brief-to-publish cycle time by 50%.

Scalable Digital Architecture
Enabled modular feature development and faster innovation.

Improved Conversion Performance
Higher engagement and lower bounce rates across mobile and desktop.

Future-Ready Digital Foundation
Built a flexible, headless-ready architecture supporting long-term growth.