Standardizing CMS implementation with Adobe Experience Manager for an Airline
Summary of project:
Consistent and personalised engagement across all channels was a priority for airlines. Inconsistent design, multiple CMS platforms across different channels was increasing the cost while degrading the customer experience.
Summary of Coforge services:
Coforge Adobe Experience Manager engineers worked with the airlines to standardize the CMS implementation across channels, implement a mobile friendly design, while maximising use of standard features available out of the box with AEM.
25% reduction of operational costs in maintenance while increasing productivity for end users
Integration with the DnD/opt-out list resulted in 95% reduction in fines from Consistency of content and messaging across all channels
Automation of workflows and mobile testing increased agility