Standardizing CMS implementation with Adobe Experience Manager

Summary of Project:

Consistent and personalized engagement across all channels was a priority for the airline. Inconsistent design and multiple CMS platforms across different channels were increasing the cost while degrading the customer experience.

Summary of Coforge Services:

Coforge Adobe Experience Manager engineers worked with the airline to standardize the CMS implementation across channels, and implement a mobile-friendly design while maximizing the use of standard features available out of the box with AEM.

Benefits:

• 25% reduction of operational costs in maintenance while increasing productivity for end users
• Integration with the DnD/opt-out list resulted in a 95% reduction in fines from Consistency of content and messaging across all channels
• Automation of workflows and mobile testing increased agility