Synopsis
In this age of growing consumerism, Marketing is a force to be reckoned with. Having multi-channel touch points to target patients, HCP, and caregivers with personalized content can make a world of difference
About the Client
A large American pharmaceutical enterprise with a presence across the globe
Business Challenge
- Lack of a comprehensive platform for monitoring and analysis of marketing activities.
- Need for personalized emails for Patients, HCP and Caregiver for multiple awareness campaign.
- Data stored in multiple systems with manual weekly and monthly data feeds.
- Need for a multi touch program targeting patients and caregiver to provide them information related to product.
- Manual campaign performance reporting for marketing management review.
Our Solution
- Implemented a robust Salesforce Marketing Cloud solution including creation of users, roles, data extensions, brand logo, sender/delivery profile, setup SSO etc
- Created HTML-based emails using content builder for patients, HCP and caregivers for brand awareness.
- Automated all weekly and monthly data feeds by setting file drop automation in Salesforce Marketing Cloud.
- Created multi steps Journeys targeting patients and caregiver to provide information related to product.
- Automated campaign performance weekly report using marketing cloud analytics builder.
Delivering more value:
- The Marketing team was able to gauge the impact and effectiveness of their marketing campaigns.
- Customized HTML emails helped marketing professionals to improve the patients and caregiver experience.
- Personalized email messaging helped improve the return on investment.
- Development of multi-touch journeys helped automate and improve brand awareness.
- Significantly reduced reporting manual efforts.
