Configure and implement campaigns for an Airline with Adobe Campaign and AEM Sites

Summary of project:

The Airline was looking to implement Campaign across their marketing operation in order to deliver a personalized and consistent customer experience to all returning customers. Additionally, the airline was also looking to implement Adobe Experience Manager Sites for managing all content for their digital channels. The website helps customers locate information while seeking to improve engagement with every click.

Summary of Coforge services:

Coforge consultant worked with the Airline marketing team to configure the rules for the launch and acquisition campaigns, the campaign workflows and templates into Adobe Campaign. Coforge works along side Adobe in serving the client while enhancing the AEM core component library and optimizing the BAU operations.

Benefits:

  • Improved customer journey management, empowering their local marketing teams in the execution of highly complex and personalised customer communications.
  • Integration with the DnD/opt-out list resulted in 95% reduction in fines from regulator
  • 15% Reduction in opex with AEM content powering web and mobile channels

Coforge Adobe Services Snapshot

Application Delivery

  • Experience Management
  • Content Delivery
  • Application Integration
  • SEO and Analytics
  • Forms & Assets
  • Social
  • Migration

Application Support

  • Incident Management & Reporting
  • Application & Platform Monitoring
  • Optimization, Governance & Reporting

Operations

  • Content Author
  • Creative Services
  • Analytics and Reporting Services
  • Campaign Support
  • Campaign Analytics
  • SEO Services