Coforge redefines digital retail, enhances customer experience for a leading Middle Eastern airport

Business Challenge

A leading aviation hub in the Middle East was seeking to elevate the passenger experience by revamping its current websites with a strategic overhaul. They faced the challenge of outdated websites that hindered user experience and failed to capitalize on the ever-evolving digital landscape. The existing websites lacked responsiveness, accessibility, and integration with critical systems and services, hindering passenger convenience and operational efficiency.

Coforge Solution

• Coforge offered a responsive website design with a mobile-first approach that would be accessible on all desktop and mobile devices by re-engineering 40+ Sitecore components.
• Coforge used a user-centric approach to create designs based on different personas to enable best-in-class experience with a new web portal and mobile site
• We also integrated the existing airport systems and third-party services to provide information on all airport services in one place.
• Incorporated Web Analytics features into the websites to help track the volume of engagements
• Enabling multilingual support (English & Arabic) of existing 4 websites.
• Rebranding & reclassification of websites to offer B2B and B2C related services of aviation.

Results

• Best-in-class passenger experience with seamless offline and online experiences.
• Centralized content management and distribution with Sitecore.
• Modernization of Airport’s digital products and services.
• Rebranding and redesigning of the websites led to an increased engagement of 15%.
• SEO optimization of the website led to an increase in web traffic by 20%.

About Coforge

Coforge is a global digital services and solutions provider, that leverages emerging technologies and deep domain expertise to deliver real-world business impact for its clients. A focus on very select industries, a detailed understanding of the underlying processes of those industries and partnerships with leading platforms provides us a distinct perspective. Coforge leads with its product engineering approach and leverages Cloud, Data, Integration and Automation technologies to transform client businesses into intelligent, high growth enterprises. Coforge’s proprietary platforms power critical business processes across its core verticals. The firm has a presence in 21 countries with 26 delivery centers across nine countries.

Learn more at www.coforge.com