Watch how Finnair is reimagining airline retail with Coforge.

In this exclusive conversation, Pia Viljaniemi, Head of Digital, Retail & Revenue at Finnair, shares how the airline is redefining modern retailing through its Finnair Retailing Program (FRP).

From dynamic pricing to native orders, Finnair’s journey toward Offer–Order transformation reflects its commitment to customer-centric innovation, agility, and commercial excellence.

Pia talks about early wins, key milestones, and the vital role of collaboration with Coforge as their Business Process Testing Partner.

Discover how Finnair is building the airline of the future—one smart, modular step at a time.