Global Enterprise Boosts Sales Agent Productivity by 70% with Coforge’s AI-Augmented Multimodal Sales Assistant

Challenges

A global enterprise faced mounting inefficiencies in managing sales knowledge across a vast and evolving product range. Sales agents struggled to retrieve relevant information quickly from PDFs, images, videos, and other formats—leading to delays in client interactions, missed cross-sell opportunities, and inconsistent messaging.

Solution

Coforge developed an AI-augmented sales agent built using Generative AI and advanced NLP. The solution integrated structured and unstructured product data, leveraged Google’s Vision and Vertex AI stack, and provided multimodal input capabilities (text, images, videos, etc.) through a conversational interface. Real-time document parsing, semantic search, and response generation were orchestrated using Google Kubernetes and Cloud Composer pipelines, ensuring secure, scalable, and context-aware interactions.

Key Highlights

• Enabled intelligent, multilingual, multimodal interactions across 10K+ SKUs
• Integrated vision-based document parsing and vector search for deep product matching
• Optimized backend orchestration via GCP Composer and Kubernetes
• Delivered accurate responses from structured & unstructured sources under 3 seconds
• Configurable guardrails ensured data lineage, response relevance, and compliance

The Impact

• 60% Reduction in sales query handling time
• 100% Coverage of product catalog across diverse file types & languages
• 70% Boost in agent productivity via real-time product knowledge access
• 30% Improvement in lead-to-conversion ratio through guided selling