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Global CPG Leader Reduced Data Management Costs by 55% Through Federated Data Platform Modernization

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Overview

A global consumer packaged goods (CPG) leader driving transformation through its bold #unsmoketheworld vision, the client operates across diverse regulatory landscapes. The client sought to unify fragmented markets, streamline governance, and improve scalability in its healthcare product data ecosystem.

Challenges

The client faced multiple strategic and operational challenges:

  • Diverse regulatory environments led to fragmented go-to-market, sales, and distribution strategies.
  • Market-specific silos hindered unified data adoption and cross-market insights.
  • Redundant IT operations across geographies caused inefficiency and higher costs.
  • Governance required robust role-based access, multi-level approvals, and runtime masking for sensitive data.
  • Manual classification processes were time-consuming and error-prone, highlighting the need for automation.

Solution

Coforge implemented a federated, scalable, and secure data platform to unify and modernize data operations across regions:

  • Federated Node-Based Architecture: Established a unified model with Geo, Core, and Functional nodes for decentralized ownership and centralized governance.
  • Business Value Realization Framework: Adopted a BVR model to quantify cost savings, operational efficiency, and adoption across markets.
  • Data Platform-as-a-Service (DPaaS): Enabled markets to build and manage their own data products with embedded governance, observability, and lifecycle management.
  • Automated Data Classification: Deployed an AI/ML-driven Auto Classifier for intelligent tagging, reducing manual intervention while maintaining high accuracy.
  • Security & Access Control: Adopted SailPoint Saviynt for role-based access (covering engineers, analysts, scientists, and architects).
  • Governance & Standards: Integrated Atlan for metadata management and bi-directional sync with Snowflake for seamless governance.

The Impact

  • 55% cost reduction in Snowflake credits through optimized ingestion and centralized management.
  • 35% improvement in turnaround time (TAT) via domain-led change enablement.
  • 24x7 monitored access with encryption, masking, and role-based controls.
  • Automated classification improved accuracy and reduced manual tagging efforts across markets.
  • Flexible pay-as-you-go model lowered overhead for local markets by centralizing infrastructure and governance.

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