A Pharmaceutical Company in the US Improved HCP Insights and Targeting Efficiency Through Managed Services and Platform Optimization

Challenges

The client’s commercial data ecosystem faced several operational and analytical challenges:

• Fragmented data sources (CRM, Sales IQ, MDM) leading to inconsistent insights.
• Limited visibility and poor HCP targeting efficiency for field representatives.
• The high cost of platform maintenance (KTLO) affects innovation funding.
• Absence of a unified QA/QC framework and reusable business rule engine.

Solution

Coforge implemented a comprehensive managed services model to enhance performance, insights, and governance across the commercial data platform:

• Platform Transition: Seamlessly transitioned managed services from the incumbent vendor while ensuring business continuity.
• Assessment & Optimization: We evaluated the commercial data platform’s stability, functionality, and performance and defined a roadmap for remediation.
• Dashboard Redesign: Rebuilt dashboards using Qlik for unified HCP visibility, improved insights, and enhanced user experience.
• Business Enhancements: Collaborated with IT and business teams to onboard new datasets, enable transparent stewardship, and foster self-service analytics.
• Quality & Trust: Established a proactive, reusable QA/QC framework ensuring cross-system data integrity and improving trust.
• Self-Service Rule Engine: Deployed a user-driven rule management engine to increase transparency and streamline computations.

The Impact

• Unified management: A Single team manages the entire platform for improved accountability.
• Cost optimization: Freed budget for innovation by reducing KTLO spend through operational efficiency.
• Enhanced insights: Delivered stronger HCP targeting and improved field representative effectiveness.
• Business agility: Enabled faster onboarding of new datasets and continuous platform improvement.