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A Leading U.S. Health Insurer Automates Benefit Booklet Creation Leveraging Coforge’s GenAI-Powered Quasar Engine

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Overview

A leading U.S. health insurer initiated a strategic effort to modernize its benefit booklet creation process and improve operational efficiency.

To reduce manual efforts, improve accuracy, and accelerate turnaround times across lines of business, the organization needed a strategic partner to automate and streamline benefit booklet operations using AI-driven capabilities.

Challenges

Manual and Fragmented Processes

    • Non-standard IT systems and manual processes slowed operations
    • Poor integration across applications created workflow inefficiencies

High Error Rates & Rework

    • Lack of advanced matching rules led to manual benefit booklet creation
    • Quality defects and inconsistent process manuals across lines of business resulted in rework

Operational Bottlenecks

    • High turnaround times due to staffing constraints and inefficient processes
    • Heavy reliance on experienced personnel with long training cycles

Limited Process Governance

    • Inconsistent workflows and lack of structured prioritization impacted operational visibility and accountability

Solution

Coforge implemented an AI-driven automation framework powered by Quasar GenAI, transforming the creation of benefit booklets into an intelligent, streamlined process.

AI-Powered Data Processing

    • Deployed GenAI models using the Quasar engine with trained LLMs
    • Automated ingestion, interpretation, and extraction of benefit data from complex documents

Intelligent Workflow & Validation

    • Implemented a flexible workflow platform for validating and processing outputs
    • Enabled end-to-end inventory visibility and process transparency

Operational Governance Framework

    • Introduced transaction monitoring, weekly governance reviews, and monthly performance reviews
    • Implemented FIFO workflow management aligned with business priorities

Reporting & Priority Management

    • Enabled structured reporting and prioritization mechanisms
    • Improved operational tracking and business alignment

Workforce Optimization

    • Refined job descriptions to recruit experienced talent
    • Established a Knowledge Bank, process maps, and checklists to standardize execution

The Impact

75% Reduction in Processing Time
Automation significantly accelerated the creation of benefit booklets and reduced operational cycle times.

100% Accuracy
AI-enabled validation eliminated errors and minimized rework.

End-to-End Work Queue Ownership
Coforge assumed full accountability for assigned work queues, enabling streamlined operations.

Flexible Operating Model
A dynamic staffing model enabled rapid scaling during peak workloads while maintaining consistent output quality.

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