Driving growth through strategic design that aligns user needs with business goals

At User Experience (UX) Design Practice, we follow a rigorous User-Centered Design (UCD) process to ensure that every digital product we craft meets the highest standards of usability, accessibility, and value. Rooted in empathy, inclusivity, and iterative design, our process is tailored to produce experiences that are not only functional but also delightful and meaningful for real users. To us UCD is not just a methodology, it’s at the core of everything we do. We believe that great design starts and ends with the user, and we are deeply committed to understanding, empathising with, and designing for real people and their needs.

Design process at Coforge based on user centered design:

Our design process shown above, allows to us to collaborate with end users at every phase. From discovery to implementation, we ensure that users’ voices are not only heard but actively shape the design. Our process is grounded in research, driven by empathy, and refined through continuous feedback and iteration. We prioritise user involvement throughout every phase of our design process, using a diverse array of research and design techniques.

UX Design service offerings:

We offer three core UX design services to elevate digital experiences. Design Thinking Workshops help align stakeholders, uncover user needs, and co-create solutions through rapid ideation and collaboration. UX Strategy defines the roadmap for delivering meaningful user experiences, grounded in research, business goals, and innovation. UI Design brings the strategy to life with visually compelling, accessible, and intuitive interfaces that ensure consistency across platforms. Together, these offerings create a seamless journey from problem discovery to solution delivery, enabling clients to launch products that are user-centric, goal-driven, and visually engaging.

Design Thinking Workshops:

Outcome

• Alignment and unified vision
• Innovative & prioritised features
• Implementation plan

Activities

• Empathise by discovering business objectives and end user needs.
• Define artefacts like archetypes to park the insights from discovery phase.
• Ideate for new features & prioritise them with stakeholders to define roadmap.
• Prototype with efficient flows, robust information architecture and brand guidelines.
• Test prototypes with stakeholders & update prototypes as per feedback.

UX Strategy:

Outcome

• Enhance user understanding.
• Actionable insights
• MVP features or roadmap

Activities

• Stakeholder workshops to understand business objectives and goals.
• User research and data analysis to deeply understand target audience.
• Competitive analysis to identify trends and strategic opportunities.
• Persona creation to ensure that products meet real user needs.
• User journey maps to visually represent a user key touchpoints.
• Features prioritisation to define MVP and roadmap.

UI Design:

Outcome

• Human centric interactions & products
• Build trust and brand perception
• Increase in adoption and retention rates

Activities

• UI audit to evaluate digital products for usability and accessibility.
• User flows and information architecture to optimise and structure information.
• Compliance to heuristics, usability and accessibility principles, laws.
• Wireframing for low-fidelity representations of layout.
• High-fidelity prototypes as per brand guidelines and design systems.
• Feedback and usability testing sessions to validate & refine prototypes.