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Challenges Customers Are Facing in the Market

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Low Trust in Human–AI Decisions

Teams are unsure when to rely on AI, when to challenge it, and when human judgment must lead, resulting in hesitation or over-reliance.

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AI Knowledge Without Workflow Change

AI is understood conceptually but not embedded in daily work. Tools exist, but decision flows remain unchanged.

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Fragmented Adoption and Enablement

AI tools and training are rolled out unevenly and disconnected from core decisions, limiting scale and impact.

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Misaligned Decision Rights

As AI introduces new intelligence, organizations fail to redefine who decides what and where, creating friction, delays, and accountability gaps.

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