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FinOps Unpacked: Driving Cloud Cost Efficiency Through Collaboration

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FinOps, a fusion of Finance and DevOps, is a cloud financial management discipline that fosters collaboration across finance, engineering, IT, and business teams. It aims to maximize the business value of cloud investments through a shared culture of accountability, transparency, and informed decision-making.

Unlike traditional financial management, FinOps is built for the dynamic, pay-as-you-go nature of the cloud. It enables decentralized teams to manage usage while aligning with centralized financial goals.

Core Principles of FinOps

  • Cross-functional Collaboration: Finance, technology, and business teams work together to manage and optimize cloud spending.
  • Cost Transparency: Everyone gains real-time visibility into cloud usage and associated costs.
  • Shared Accountability: All teams take ownership of their cloud consumption.
  • Business Value-Driven Decisions: Cloud spend is aligned with strategic business outcomes.
  • Timely & Accessible Reporting: Stakeholders receive data when it matters most.
  • Embrace Cloud’s Variable Cost Model: Teams capitalize on elasticity to adjust real-time costs.

This article focuses on applying FinOps within Azure environments, helping teams better understand and optimize their cloud costs.

Why FinOps Matters

FinOps empowers organizations to:

  • Control Cloud Spend in Real Time: Prevent cost overruns as cloud usage scales.
  • Right-size Resource Utilization: Eliminate over-provisioning and underutilized assets.
  • Improve Budget Management: Maintain visibility across dynamic cloud environments.
  • Demystify Pricing Models: Navigate complex compute, storage, and networking charges.
  • Boost ROI & Innovation Capacity: Free up budgets for growth and transformation.
  • Enhance Strategic Agility: Make data-informed decisions on resource allocation.

Who Should Embrace FinOps

FinOps is for Azure organizations who want to control, monitor, and reduce their cloud expenses. Key stakeholders include:

  • IT leaders and cloud engineers
  • Financial controllers and budget owners
  • Software vendors and solution architects

FinOps Team Structure

  • Core FinOps Team: Develops policies, drives adoption, and manages tooling.
  • Cloud Cost Owners: Oversee spending within their departments or projects.
  • Finance Team: Ensures fiscal compliance and financial planning.
  • Engineering Team: Implements optimization strategies and automation.

Governance and Policies in FinOps

Cloud governance ensures that the proper practices are followed and aligned with business goals. It includes policies (statements of intent) and guardrails (tools, processes, or automation).
Key components include:

  • Cost visibility, chargeback/show back
  • Budgeting and forecasting
  • Risk and compliance monitoring
  • Preferred and restricted service definitions
  • Data retention and storage lifecycle policies
  • Technology modernization and architectural alignment
  • Ongoing automated policy compliance reviews

Building a FinOps Culture

At its heart, FinOps is a cultural transformation, from traditional data center mindsets to cloud-native agility. This shift requires:

  • Clear ownership and governance
  • Transparent communication
  • Consistent reinforcement of cost accountability
  • Embedded policies to sustain behavioral change

Tools and Techniques for Implementing FinOps on Azure

FinOps professionals leverage a wide range of tools and techniques to meet key objectives, including:

  • Strategic cost optimization
  • Real-time monitoring and alerting
  • Accurate cost allocation and insightful reporting

To implement FinOps effectively on Azure, organizations can adopt a phased approach that aligns with their cloud maturity and business priorities. Below is a structured collection of tools and techniques to guide this journey:

FinOps Unpacked: Driving Cloud Cost Efficiency Through Collaboration

Tools and Technologies Description
Azure Pricing Calculator Analyze various combinations of Azure services to optimize the Azure resource configuration. Use the Azure pricing calculator to decide the right size for the service, considering configuration, tier, volume, capacity, etc.
Azure Advisor

Azure Advisor offers actionable recommendations to help optimize Azure resources for reliability, security, operational excellence, performance, reduce costs, and increase the efficiency of cloud investments.

On-Demand Capacity Reservation

Enables the reservation of compute capacity in an Azure region or an Availability Zone for any duration of time without any commitment

Spot VMs

Buy unused compute capacity at significant cost savings. Azure Spot Virtual Machines are great for workloads that can handle interruptions, such as batch processing jobs, dev/test environments, large compute workloads, and more.

Azure Reservations

Help save money by committing to one-year or three-year plans for multiple products. Save on Azure database services by pre-committing to fully managed services.

Software Plans

Azure software plans for SUSE and RedHat are reservations that apply to VMs. The software plan discount applies to the software usage of deployed virtual machines that match the reservation.

Azure Hybrid Benefit Savings Calculator (Licensing benefit)

Estimates the price, savings, and eligible instances in Azure based on the organization’s current Software Assurance licenses. This enables organizations to use their existing licenses, provisioning Azure services to avoid duplicate license costs (Windows VMs, SQL Server etc.)

Serverless Computing

Serverless computing allows running code without the need to provision or manage servers. This can result in significant cost savings, only paying for the resources in use. Azure offers several serverless options, including Azure Functions, Logic Apps, and Event Grid.

TCO Calculator (Total Cost of Ownership)

Estimate the cost savings one can realize by migrating workloads to Azure.

Saving Plans

Committing an hourly spend for Azure compute resources for a one-year or three-year plan.

FinOps toolkit

Includes scripts and solutions to accelerate the Azure FinOps journey

Region Selection

Azure has multiple regions in a geography. Choose Azure resources that are cheaper in the business operational geography. For e.g., storage services are generally more affordable in us-east-2 than us-east

Cut out waste

A Workbook to identify resources that are no longer in use. The workbook provides an overview of orphaned resources, enabling teams to enhance efficiency by:

  • Cost reduction
  • Prevent misconfiguration
Resource Locks

Resource Locks prevent the accidental deletion or modification of Azure resources. This can help avoid unexpected costs due to human error. By applying a Resource Lock to a resource, the team can prevent it from being deleted or modified without an explicit override.

Automate

Use automation to

  • Dynamic scaling & provisioning
  • Remove unused resources and free up storage periodically
  • Move data to cold and achieve storage in alignment with business needs
  • Auto-tag resource with the creator’s name, type, key cost parameters, and timestamp. This will help to identify misconfigured resources and waste faster
  • Remove all the resources from the Sandbox subscription periodically

3rd Party Solutions

Use a third-party toolset to correct the cloud infrastructure. Some of these are
  • CloudZero - Assigns cloud expenses to specific groups, tasks, or divisions, and uses AI algorithms to identify opportunities for cost optimization
  • Finout - Tracks and identifies cost spending patterns or anomalies, and allows users to set up anomaly alerts
  • FinOps hubs - Extends Cost Management to provide a scalable platform for advanced data reporting and analytics
Dev/Test pricing

Significantly reduce the costs of ongoing dev/test workloads with discounted rates on Azure services by using the Dev/Test environment instead of production for lower environments.

Optimize Lower Environments Usage
  • Stop/scale down lower environments like Dev, Sandbox, QA, and UAT resources during non-operating hours
  • Scale up/down as per load, on a time basis, or a mix of both

Remove costly services not required for lower environments, such as Defender for Storage (file scans), DDoS, Defender, etc.

  • Do not permit developers to create resources. Implement an approval process wherein a centralized team decides on the optimum use of resources by reusing and right-sizing the resources
  • Share with common network resources like Gateway, Firewall, VNet, VPN Gateway, etc.

Adopt Multi-Cloud Strategy

Evaluate and apply a multi-cloud based on where it is cheaper without affecting the business goals.

Use Artificial Intelligence

Use Custom, freely available, or commercial, ready-to-use AI/ML solutions for the following. Add their output to the dashboard.

  • Workload Optimization
  • Anomaly Management
  • Monitoring and Alerting
  • Pattern detection
  • Cleanup
  • Cleanup
  • Recommendations

We can train ML models on historical spending data, including multiple Azure accounts. This diverse dataset allows the model to train complex relationships and produce more reliable predictions.

Optimize Networking Costs

Resource sizing

  • Right-size network interface cards (NICs) to match application needs.
  • Monitor bandwidth usage and adjust accordingly to avoid over-provisioning.

Traffic routing

  • Leverage Azure Virtual WAN for efficient routing across multiple regions, mainly for large-scale networks.
  • Use Azure VPN Gateway for site-to-site connections when appropriate.
  • Implement network policies to prioritize certain traffic types to lower-cost routes.

Reserved instances

Purchase reserved instances for predictable network traffic to get significant cost discounts.

Cost management tools

  • Use Azure Cost Management to identify areas of high network spending and track trends.
  • Analyze network traffic patterns to identify potential cost optimization opportunities.

Data transfer optimization

  • Minimize unnecessary data transfers between regions by storing data locally wherever possible.
  • Compress data before transferring to reduce bandwidth usage.

Cost-effective options

  • Utilize Azure peering for cost-effective data transfer within the same region. Consider spot instances for flexible workloads where price fluctuation is acceptable.

Resource-specific optimization

The following are some additional resource-specific recommendations.

  • If VMs are not required regularly, then create an image and spin out a new VM from the image. Remove it after using it. Automation of this whole cycle
  • Optimize logging in Application Insights and Firewall. Keep logs only for a specific period, as per business requirements
  • The major cost in ADF is the choice of integration runtime. Use either the default or self-hosted integration runtime to save costs
  • Use Linux VMs instead of Windows
  • FTP services in Storage Accounts are relatively high. Use a single SFTP endpoint and use RBAC to control who can use it
Azure Cost Management

Build a dashboard to monitor and raise alerts for preemptive care.

  • Apply a suite of tools to monitor, allocate, and optimize the cost of Azure workloads. You can also use a third-party dashboarding solution and Power BI.
  • Use resource management Groups for better management.

The objective is to have Comprehensive Cost visibility and alerting as a centralized source of truth in a single pane view that users can drill down to the details.

Here are some reference dashboards:

Summary View

FinOps Unpacked: Driving Cloud Cost Efficiency Through Collaboration

FinOps Unpacked: Driving Cloud Cost Efficiency Through Collaboration

Detail View

FinOps Unpacked: Driving Cloud Cost Efficiency Through Collaboration

Predictive Analytics: While Azure Cost Management visualizes spending patterns, its predictive capabilities are limited. For more accurate forecasting and a deeper understanding of cloud spending trends, we can leverage Azure Machine Learning to build custom machine learning models. The key is training these models on various historical data, particularly from multiple Azure accounts. This diverse dataset allows the model to train complex relationships and produce more reliable predictions across different environments and workloads.

Summary

FinOps aims to align an organization’s cloud expenditure with business objectives while balancing cost optimization, performance, and maximizing the efficiency of their cloud usage to get the most value out of their cloud investments and increase their overall competitiveness. Here, everyone takes ownership of their cloud usage, supported by a central best-practices group.

Suraj Chawla
Suraj Chawla

Enterprise architect with 10+ years of experience in defining, building and implementing Enterprise Architecture, Functional & Technology roadmap management, Architecture Governance, Technology solutions and POVs & POCs involving on-premise, AWS, Azure, GCP and mix of hybrid infrastructure and services. He has 21+ years of hands-on experience in Software Engineering, Application Modernization, Cloud Migration, Smart Contracts, User Experience & Analytics, API integration, DevSecOps, SOA, Microservice, Cognitive & Machine Learning, ETL/ELT, automation solution, IoT and infrastructure elements for enterprise solutions

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