Airline Redux: How IoT is Set to Change Travel as We Know It

Prime Areas for Re-defining IoT in Aviation Sector

Commuter Tracking: IoT enables several applications to track passengers and their baggage movement in real-time.

• “Beacon-based solution” alerts staff about baggage mishaps and notifies passengers of their baggage whereabouts. For instance, Emirates is one of the prime airlines making use of this technology at present.
• Passengers can access information like flight delays, waiting time, and gate change on their fingertips using contextual or location-based tracking. .

Alerts: Tech-friendly infrastructure and processes enable proactive approach to sharing information and services. The objective caters to the need for preventive actions and measures for any uninvited situations.

• Having an airport infrastructure advancement in place, predicting and scheduling maintenance in advance for faulty equipments before they actually break down will be far easier and effective.
• Airport staff getting timely alerts on consumables, which require refilling before the shortage is discovered and customer disappointment ensues.

Personalization: This offers an opportunity to airlines to look beyond transactional systems and focus on customer context. It helps to deliver new services to passengers and collect new information, which can be used to personalize various services. Interacting with customers at every touch point starting from their home to when they enter the airport, in-flight, and upon arrival.

• Technology enablers like “beacon network” automatically trigger boarding passes to all business class passengers as soon as they reach the security checkpoint or at flight boarding point.
• Automated check-in post booking completion helps airlines issue ticket immediately and confirm a seat 24 hours before take-off without requiring a customer to log onto an app or a website.

Operational Efficiency: Managing smooth and efficient operations have always been a challenge for airlines. It is believed that IoT capabilities will completely overhaul and reboot airline operations.

• Integration with Big Data will allow and facilitate download of data that can be used for analyses even while the flight is in transit.
• Analyzing aircraft engine performance and fuel management are some of the aspects that can be looked into in real-time with requisite precautionary action, resulting in better management and efficiency.

Improved Marketing : IoT presents various opportunities for airlines to bring-out ancillary products and services at customer fingertips driving additional revenues for them and opening the doors for passengers with vast variety of products and services at every touch point. This includes lounge access, quick access to security or flight boarding using sensor technology.

• Use of In-Flight Entertainment (IFE) flight-map to book taxis while in-transit and having passengers connect to high-speed Wi-Fi in-flight or at the airport for online shopping.
• Providing customers with a high-class experience by offering high-end products like discrete suites with luxury amenities as a part of upgrades or offers.

Barriers to IoT in Airlines

Terrestrial Expansion

With IoT gaining traction across the globe, it becomes essential to gauge the capability build-up of various geographies and determine to what extent they can work in sync with today’s pace of technology and ensure a smooth integration for successful deployment.

Composite Systems

IoT technology is still in a nascent phase and the upcoming capability is still seeing innovation and fruition against which the majority of the airlines today are hosting complex systems to enable and support their competencies. Having said that, airlines need to comply with technologies and systems that are easily integrated.

Multiple Partners

The airline industry has an eclectic footprint covering multiple partners and stakeholders with their respective unique environments of technologies and systems. Moreover, at many occasions, these multiple partners and stakeholders function toward common goals and are conjointly interdependent. Considering this, it becomes far more important for airlines to be more partner-centric to meet a common IoT vision.

Security

Aviation industry maneuvers in the most secure environment on the globe. Considering this, for any IoT enactment, security needs to be given top priority. Having IoT expanding its arms across diversified technologies, it presents the challenge of sound network security.

IoT Use Cases Transforming the Face of the Aviation Industry

• British low-cost carrier, EasyJet is a pioneer in utilizing wearable technology to enhance the passenger experience. The airline has equipped cabin crew and ground staff with uniforms fitted with wearable tech that enables them to provide visual guidance to passengers. It also has built-in microphones that facilitate direct communication with passengers, pilots, and other crew members.
• Helsinki Airport in Finland uses Wi-Fi and iBeacon to track passengers and offer location-based services during their entire airport experience. It even assists them to control queues and bottlenecks while facilitating retailers to spread their goods and services to travelers basis their location.
• Flight equipment on Virgin Atlantic Airlines is fitted with a wireless network that provides real-time IoT data. This in turn helps the crew and management to track and monitor flight performance and prepare ahead for any precautionary action needed under any exigency.
• Passengers flying with Lufthansa Airlines can use a link on their mobile boarding pass in the Lufthansa app to track where their luggage is currently located. The airline has introduced electronic tags, a mobility solution designed to track luggage from the terminal to flight that passengers can access using their smart phones. Upon arrival at their destination airport, the app informs the guest of the specific baggage carousel and the exact time of the delivery of their luggage.
• Samsung and Qantas Airlines have launched an entertainment service that uses Samsung’s Gear VR headset to offer passengers a 3D experience in an interactive 360° cinematic video format. With these headsets, passengers can watch inflight movies, browse through latest Qantas products, or discover future destinations.A Step Away from Excellence
  
  
• IoT promises to have extensive implications in the aviation industry. The vision goes beyond generating extra revenues and better customer experiences. With the world becoming increasingly digital, the objective is to bring a significant, paradigm shift in the overall experience for both airlines and commuters. IoT has the ability to define a new vision for the aviation industry. We can expect people not compromising anymore; IoT will govern each touchpoint during the entire traveler journey making it truly memorable and beating expectations.

We are just a step away from extending IoT capabilities across allied and collaborative systems to impart great digital experiences in the aviation industry