To meet the modern consumer's demands, companies must integrate and synchronise products, prices, inventory and other commerce information. Now, more companies can meet these demands thanks to MuleSoft and Salesforce Commerce Cloud.
When the average online transaction goes through 39 different systems, it becomes much more difficult for IT to make the experience seamless. The good news is that there's a way to ensure a connected commerce experience without the headache and risk of data silos.
MuleSoft and Salesforce Commerce Cloud are perfect for meeting the modern age's demands and delivering a connected commerce experience. Furthermore, they integrate with existing back-end systems and provide enterprise-grade security standards that keep critical corporate data safe and secure.
In this post, Coforge will explain how MuleSoft and Salesforce Commerce Cloud can unify commerce data and provide efficient data synchronisation and granular governance, making it live in real-time with low to no impact on IT.
Introducing Salesforce Commerce Cloud
Salesforce Commerce Cloud is an industry-leading e-commerce solution that enables businesses to sell their products and services across multiple channels, including mobile, social, and the web.
Commerce Cloud helps retailers provide their consumers with superior shopping and account management experiences through several features. It gives brands the agility they need to be competitive; brands can:
- Efficiently launch and manage stores across all channels, geographies, and languages with a single cloud-based commerce platform
- Test and deliver changes.
- Innovate while prioritizing actionable insights that drive better business decisions.
It's time for your business to shine. Integrating Salesforce Commerce Cloud into your business can make magical shopping experiences for your customers on any device.
Salesforce Commerce Cloud Is Only as Powerful as the Data That Lies Behind It
With Salesforce Commerce Cloud, organisations can capture customer data that drives the online shopping experience beyond a traditional e-commerce platform.
Companies everywhere are transforming the way they do business by launching into new markets 50% faster while safeguarding their business from security threats. This is only possible through API-led connectivity that unifies valuable data from legacy systems, ERP and POS, CRM, and critical partners like delivery logistics providers.
The main roadblock is that digital transformation through API-led connectivity is only as powerful as the data behind it. That's why Salesforce Commerce Cloud, backed up by MuleSoft,quickly connects all your business-critical commerce systems and creates a consistent customer view throughout the organisation.
Through the Anypoint Platform (delivered by MuleSoft), you can centralise your data to create a seamless omnichannel experience, unify data across multiple systems - including competitors - and safeguard sensitive information against security threats.
The Importance of Integrating Customer Data with Salesforce Commerce Cloud
Customer data is the most valuable asset of a company. One of the best ways to improve customer service is by using digital technologies to integrate data and make it available in real-time.
Real-time data makes customer support faster and increases satisfaction. That's why it's imperative to integrate customer data with the Salesforce Commerce Cloud.
APIs are the best way to integrate various systems and build a data-driven, digita business model. Maintaining data in the company's systems via this approach makes decision-making processes more precise and up-to-date. In addition, it provides insights by tracking customer engagement patterns and collecting more in-depth data.
Integrating your customer data with Salesforce Commerce Cloud gives you a 360° view of your customers. It's an opportunity to provide the best possible customer experience and further your brand loyalty by having all customer touchpoint data unified in one solution.
Integration with Salesforce also keeps the data current, and having a single platform helps the sales team:
- Contact customers whenever necessary, and
- Access the platform from anywhere at any time
Commerce Cloud is built around this concept. With more robust analytics and flexibility, businesses can make their customer service, sales and marketing departments more efficient.
Introducing MuleSoft
MuleSoft is the leading Enterprise Integration Platform as a Service (iPaaS) provider. MuleSoft connects all the applications, data, and devices across organisations. They enable companies to combine their data into actionable, real-time, and secure information.
MuleSoft and its Anypoint Platform are among the best integration platforms available on the market. Allowing us to connect different applications at a low cost and making system-to-system integrations easy. The platform also helps manage business process activities by providing a unified platform to build and enable efficient connectivity across systems, people, and devices.
No matter your needs, MuleSoft puts an end to the point-to-point legacy integrations that hinder digital transformation. Instead, teams can unlock a new world of back-end systems and data sources — on-prem, cloud-based, or both
The power of MuleSoft and Salesforce Commerce Cloud: Unify Your Commerce Data
If your current solutions do not allow you to tap into data from any source, you're trapped inside one system. Moving to new markets then takes more time and money.
A better solution would be to combine everything you need into one system and have a smooth process. With MuleSoft and Salesforce Commerce Cloud, you can quickly connect your Commerce Cloud with other systems. Regardless of how diverse the data sources are, they no longer stop your business from having an inconsistent, multi-channel customer experience.
Launch Commerce Experiences Faster
Whether launching a new e-commerce site or upgrading existing platforms, most companies have some specific problems in common.
- The first challenge is that the existing infrastructure does not offer a comprehensive view of the entire customer life cycle and the attributes and interactions of all online touchpoints.
- Second, IT teams creating new commerce experiences lack the skills to create a dynamic site that attracts and keeps customers.
MuleSoft and Salesforce Commerce Cloud combine unique technology, ecosystem, and expertise to help businesses overcome these problems. As a result, companies that use MuleSoft Anypoint Platform and Salesforce Commerce Cloud together can launch commerce experiences 50% faster than they would otherwise.
Operate Your Platform Securely
There is no silver bullet to creating a secure platform. However, strong platform security is a requirement for businesses looking to become an integrated part of the digital economy.
Commerce organisations that deal with highly sensitive online payments and customer data have the ongoing burden of security and compliance. However, your business is only as secure as the weakest link in your chain.
Whether in B2B or B2C, you need to safeguard your customers' data. If the business falls victim to a cyberattack, the impact can devastate its bottom line, brand, and customers. Salesforce Commerce Cloud and MuleSoft Anypoint Platform's architectures help secure your business.
Competitive Differentiation
In this digital age, differentiation can also be how quickly and seamlessly you can provide assurance and trust to your customers. Mulesoft and Salesforce Commerce Cloud help businesses adapt to changes in the market by providing the most up-to-date technology.
Having API-led connectivity between all types of systems is vital for many companies. Combining MuleSoft's Anypoint Platform and Salesforce's Commerce Cloud will help companies transform their businesses more quickly and connect their systems more efficiently.
A business connecting data from different systems, applications, and the cloud will have a considerable advantage in the market.
More Accurate Business Decisions
Companies face increasing pressure to deliver personalised customer experiences due to the rapid changes in retail and customers' rising expectations. Therefore, companies that want to stay competitive need the right tech to keep their customers happy.
Fortunately, with MuleSoft's Anypoint Platform and Salesforce Commerce Cloud, you can do more than sell online. The MuleSoft and Salesforce Commerce Cloud will be vital in enabling your company to make more accurate business decisions.
By allowing your data to flow through the entire organisation, a more holistic view of your business can be derived from the data collected from all touchpoints. For example, businesses base their decisions on accurate representations of customers derived from customers' interactions, transactions, and behaviours.
The Perfect Match
Companies must build a great customer experience to succeed in today's competitive environment. Unfortunately, brands that keep their data in separate places will likely be left behind.
When MuleSoft announced it was joining Salesforce, the reactions were as expected. However, the truth is that Salesforce and MuleSoft are a perfect match.
They are two companies dedicated to leveraging connectivity and APIs to help businesses succeed through digital transformation. Therefore, the partnership aims to demonstrate how it will transform enterprises rather than focus on integration and messaging about the new platform.
As global strategic partners (and award winners!) of MuleSoft and summit partners of Salesforce, Coforge can ensure MuleSoft and Salesforce operate at the peak of their abilities to improve your business for faster decision-making and unified commerce data.
Please email us at Salesforce@coforge.com. Alternatively, you can fill out the form our contact page here.