SYNOPSIS
The client wanted to boost digital presence by enhancing their website design, improving performance, grow sales and ancillary revenues, and enable a consistent, omnichannel experience for passengers.
ABOUT THE CLIENT
A European full-service large global airline spanning over 160 destinations.
SOLUTION
Relying on our full-stack website development & digital marketing expertise, and 2-decade-long airline domain expertise spanning 50+ airlines worldwide, we
- Sales and Service Enablement: Enabled the direct selling channels with a clean redesign that generated over $4 billion in annual revenues.
- Omnichannel Enablement: Enabled selling across both web and mobile channels for hyper-personalized and hyper-contextualized passenger experience.
- Ancillary and Loyalty Enablement: Enabled ancillary revenues by supporting loyalty services and multiple web services for holidays, excess baggage, and seat assignment across web and mobile.
- Real-time Interaction Management: Implemented real-time interaction management solutions across customer touchpoints on web and mobile.
- Implemented state-of-art microservices architecture for the front-end channel site to further boost its scalability and stability.
- Content & Campaign Management: Automated delivery of personalized emails and push notifications for travelers during pre-, mid- and post trip to improve upsell/ cross-sell results
TECHNOLOGY
- Full stack engineers worked on Angular, Responsive Web Design techniques, Java Microservices in the backed, Integration with web analytics, with deployment on AWS infrastructure.
- DevSecOps toolchain based on Jenkins and Cloudformation and other libraries
- Both coupled and headless CMS integration
SUCCESS
- Mobile travel booking revenues increased by 100% in just 6 months.
- The launch of mobile web project saw a surge in visits by 13% and 30% rise in mobile bookings.
- A 60% uptick in mobile check-ins led to reduced load on desk check-in agents.
- We supported over $800 million of ancillary revenues, unique ID identification of over 110 million customers, and personalization for over 55 million passengers.
