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Driving Business Growth by Redefining Affinity Distribution Experience

Driving Business Growth by Redefining Affinity Distribution Experience

Business Challenge

The client wanted to drive top line growth while reducing the distribution cost by launching on-demand global travel insurance products by capitalizing on changing consumer behavior and preferences. The platform served as a single gateway to quickly rollout white labelled travel insurance products with affinity partners across the globe.

Coforge Solution

We developed a global travel platform which was multi-tenant, single instance cloud PaaS that was highly customizable and configurable for affinity partners (5 Auto Clubs and a direct to consumer sales). The solution also included re-branding, re-design, improved digital experience which was done using customizable and configurable UI resulting in easy rollout of travel products.


  • The client earned AUD 65 Mn in distribution partners revenue through a 5-year extension.
  • Platform expansion planned for Thailand and Canada 1 year ahead of plan.
  • Success triggered expansion of platform strategy for other Business Units.
  • Reduction in Annual IT expenditure by $1Mn.

Key Highlights

This successful digital transformation project resulted in a more efficient, customer-centric, and profitable travel insurance product. The new system not only improved customer engagement and branding but also validated the client's IT strategy, proving it to be effective and beneficial in the long run.

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