When a leading US-based limousine service provider needed to build a truly digital business, we laid the groundwork with application rationalization, and shaped a holistic digital outlook—spanning varied markets, channels, and technologies. With new ideas, we enabled the client to effectively leverage digital distribution channels. The transformation based on our roadmap has delivered more value—by driving potential double-digit revenue growth over three years.
A leading US-based limousine service provider in the US, the client is a pioneer in chauffeured services with a network that spans more than 550 cities in 60 countries.
The client was faced with two clear mandates. One, rationalize their application portfolio to achieve greater business-IT alignment and rein in the rising costs of supporting diverse, disparate, and even obsolete applications. Two, embrace digital technologies in a significant way in order to consistently deliver premium experiences to its tech-savvy customers, gain a competitive edge, open up new sales channels, and transform their business. Coforge was the right partner to deliver on both the mandates based on demonstrated success with digital transformation projects in the travel industry.
The client partnered with us to:
The Coforge team approached this crucial exercise in three transformation phases: organization transformation, governance transformation, and process transformation. Starting with a current state analysis, Coforge was able to identify key changes required across processes and channels, in addition to prioritizing business changes that were needed to accelerate the transformation. Our IT assessment was focused on helping the client bridge the gap between their business architecture and IT architecture. The result was a comprehensive roadmap with strategies for adopting technology solutions as well as project execution, based on the analysis of the client’s business environment and industry best practices.
Our solution aligned with latest industry trends and streamlined the IT management process, while enabling better customer experience. The benefits for the client included: