Increased engagement & Conversion through in-depth Path Analysis
Client's Problem Statement
The client is one of the most significant players in the telecom industry. The client is experiencing poor customer interaction, a high bounce rate, and a disconnected user path, all of which contribute to a low version of the site and less engagement overall.
The team at Coforge Digital Marketing assisted in identifying usability concerns, ensuring that the content remains relevant, and consumer profiling based on their interactions with the website.
Analyze drop-off spots for additional research
Analyze user satisfaction with internal search
Identify the most popular sections of the page
Connecting visitor intent to the most read articles and
Analyzing popularity across devices
Coforge Digital Marketing Services Snapshot
Digital Marketing Consulting
Assess, establish, and translate corporate objectives into quantifiable KPIs.
Intelligent Dashboards and Insights
DigiSuite - Custom dashboards and Next-Best-Action reports from industry experts
Real-time marketing automation and personalization