Enhancing experiences using Digital Marketing best practices

Client’s Problem Statement

The main issue for the client was an out-of-date user experience across all channels and does not meet the government's standards for compliance.

Some of the other challenges were -

• Poor site performance and application of best practices.
• Poor SEO optimization and ranks.
• Debt created by technology over time.
• Poorly designed search tools for both content and objects.
• very constrained time span.

Coforge's Solution

• Provided a full-service team to work on the modified system's prototype and final product. Digital Marketing consultants, SEO experts, Project managers, business analysts, technical and solution architects, user experience and user interface designers, front-end and back-end developers, quality assurance and testing professionals, and support and maintenance staff were all involved.
• We entirely redesigned the site incorporating information and functionality from internal and external sources.
• Conducted in-depth user research and built a new user experience to increase engagement, improve indexing and searching, and satisfy compliances.
  
  

Benefits

• We completed the site makeover on time, and it now complies with all of the requirements global standards.
• In all regards, we were able to meet or exceed all performance targets.
• We followed all of the recommended procedures for implementing SEO.
• This was completed in the short time frame required by the client.