Marketing and Loyalty
Driving guest acquisition through conversion using contextual marketing campaigns, incentivizing guests through world class loyalty programs and actionable insights for high performance teams
Coforge with its extensive knowledge of the loyalty domain and technological expertise is perfectly poised to help the hospitality industry enhance revenues and improve customer experience. Coforge has helped it’s clients by developing comprehensive systems allowing features to search hotel properties (with or without availability) by city or point of interest, boosted sales, managed hotel content (Managing Hotel content – Hotel description detailing the rates, amenities, and description of the hotel ), improved brand loyalty.
Loyalty programs need to integrate closely with the multiple touchpoints across the customer journey, to monetize data based on customer insight. This is where the true value of customer loyalty will be unlocked with better campaign management and increased ancillary sales.
We understand the diverse aspects of a well-integrated loyalty solution and focus on:
- Customer Online Services - including Profile management & Ancillary services and customer communication
- Marketing - including Campaign Management, Promotions, and Content management
- Loyalty Points - including Points Management – accrual, redemption, and validity, Business Rules and Notifications
- Loyalty Product Management and Points Pricing
- Order Management & Fulfilment
Our extensive experience with loyalty mobile applications with a focus on personalization and customization will help you create a better customer experience and improved spending.