- 15-10-2020
- Coforge-Salesforce BU
- Salesforce Mulesoft
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With the disruption caused by COVID-19, recognising that speed-to-scale will determine success or failure is what has helped FinTechs (Financial Technology Companies) emerge from the pandemic fairly unscathed. In comparison to the 17% of traditional brick-and-mortar banks, only 1% of FinTech companies were critically affected, and 2% severely affected by Coronavirus.
So, what makes them different? It is the commitment to digital innovation, in particular digital ecosystems built on APIs, that has enabled FinTechs and Open Banking solutions to offer market leading customer experiences at scale.
In this blog, we are looking at how Salesforce and MuleSoft can help FinTechs achieve speed-to-scale and speed-to-market without compromising security or quality through the use of reusable APIs.
Credit: MuleSoft
Before we answer this question, we should take a step back and look at what we mean when we talk about Open Banking and FinTech. Open Banking is the process, and FinTech is the technology. As the graphic above shows, before Open Banking, customers were given multiple data entry points to access different pieces of their financial data. After Open Banking and the rollout of FinTech applications, customers can now access all of their information in a dashboard view.
This solution has been extremely popular since it’s early adoption in 2017. You have only to look at the current consumer statistics for FinTech and Open Banking in comparison to traditional banking institutions to see this.
For example, 64% of consumers are now using one or more Fintech platforms in 2020, this is up from 33% in 2017. The growth in the market is a clear indication of the shift from traditional banking institutions to FinTech and Open Banking services.
As a leader in FinTech, the UK is a great example of this accelerated adoption. In the past year alone, the number of active customers using the services of UK Fintech has tripled, from just under eight million to nearly 20 million customers. In addition, over one million consumers have signed up for Open Banking and over 200 companies have been approved to share data and deliver more transparency to customers.
This is where data security becomes a real issue. Which is why it’s important to have secure and scalable APIs.
Such APIs must support security measures such as encryption, strong customer authentication, and auditing to keep financial transactions and information secure. They must be scalable and efficient. When payments are invoked through APIs and are revenue generating, poor availability and reliability are not an option.
By using this API-led approach FinTechs are able to promote decentralized access to data and capabilities, while not compromising on governance and security – shifting culture to one of reuse and composability.
Below are some key use cases showcasing how API-led integration is key to FinTech and Open Banking’s quick time-to-scale and time-to-market.
| Challenge | Solution | Result |
|---|---|---|
| Integrating data to improve the home loan process. | To automate the home loan process, TicToc used APIs to unlock data from an e-form application as well as 21 other systems. | Reducing the loan application process from 22 days to 22 minutes. |
| For TicToc, delivering with a seamless, instant, home loan application experience required: • Integrating core system data from e-form applications, valuation and verification services, the credit bureau, scorecards, and more • Offering real-time document generation and home loan decisions • Delivering their new product to market quickly to gain a competitive advantage • Solution • Delivering an instant, real-time loan decision |
Using APIs, TicToc drastically reduced the amount of information that customers have to provide and automated previously manual tasks, such as validating the customer’s identification and financial background as well as the property valuation. With TicToc, customers can simply enter the property address, then the TicToc technology integrates that data on the back-end with a property database to instantly calculate the property value via their automated valuation model. The same automation approach was mirrored for other stages of the application process |
As a result of this approach, the company was able to launch an innovative home loan experience, where customers can receive full home loan approval in as little as 22 minutes, compared to the 22-day industry average. Since its launch, TicToc has received home loan applications valued at more than $2.15 billion. |
Other useful links:
Recent webinars on Anypoint Platform
API Recipes with MuleSoft Anypoint Platform