Coforge partnered with a leading UK-based rail industry membership organization to modernize its customer support operations through AI-driven automation. The organization required a scalable, always-on support model to handle high volumes of service requests, including refunds, tracking, and customer updates. By implementing an Agentforce-powered automation framework integrated with Salesforce Service Cloud, Coforge enabled a hybrid support model combining self-service, AI-assisted workflows, and agent-led resolution. The transformation improved efficiency, reduced costs, and delivered a consistent, high-quality customer experience across channels.
Transformation Timeline
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The Challenge
The organization faced increasing demand for 24x7 customer support, with high volumes of service requests requiring timely resolution. Manual case handling led to delays, inconsistent service experiences, and increased operational costs. A fragmented system landscape limited integration between CRM and third-party platforms, resulting in data silos and inefficiencies. Additionally, the lack of real-time visibility into case status and customer interactions hindered decision-making and transparency. The client required a unified, automated support model to improve responsiveness, reduce costs, and enhance customer experience.
Our Approach
AI-Powered Support Automation
Implemented Agentforce AI to automate high-volume customer service scenarios such as case creation, tracking, refunds, and notifications.
Salesforce Service Cloud Enablement
Deployed Salesforce Service Cloud integrated with contact center capabilities to streamline case management and improve agent productivity.
Hybrid Support Operating Model
Established a combination of self-service, AI-assisted workflows, and agent-led resolution to optimize efficiency and scalability.
Enterprise Integration Framework
Integrated Salesforce with third-party platforms, including AWS (digital railcards) and MuleSoft (plastic railcards), enabling real-time data exchange.
Multichannel Customer Engagement
Enabled support across email, web, and phone channels, with mobile-enabled access to improve reach and service consistency.
Partner / Technology Ecosystem
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Salesforce Service Cloud
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Agentforce AI
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AWS
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MuleSoft
Impact to Date
-40%
+35%
+25%
+30%
Business Impact
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Delivered 24x7 customer support through scalable AI-driven automation
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Reduced manual workload and operational costs with intelligent workflows
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Improved customer experience with faster and more consistent responses
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Enhanced data accuracy and visibility for better decision-making
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Enabled a future-ready, multichannel support ecosystem
Coforge enabled the client to shift from reactive, manual customer support to an AI-driven, always-on service model powered by Salesforce Service Cloud and Agentforce AI. By combining intelligent automation, seamless integrations, and a hybrid support approach, the organization achieved faster resolutions, lower costs, and a consistently high-quality customer experience.
With a scalable, multichannel support ecosystem in place, the client is now equipped to handle growing service demand, improve operational efficiency, and deliver smarter, more responsive customer engagement at scale.
