Coforge helped a global automotive OEM modernize vehicle software updates using an AI-powered over-the-air (OTA) platform, reducing operational costs, improving reporting speed, and enabling predictive, large-scale update management across connected and electric vehicle fleets.
The Challenge
A global automotive OEM in managing software updates across their connected and electric vehicle fleets. Recall expenses surged, while 40+% of their fleet never received updates. The cause was an inadequate deployment process that took 90+ days to initiate rollouts and three more to cover half the fleet. This glacial pace left hundreds of thousands of vehicles vulnerable.
Managing application, software, and firmware updates across embedded systems required expertise they lacked. Without in-house skills developing over-the-air (OTA) infrastructure, they struggled to triage issues, prioritize rollouts, and manage updates at scale while ensuring visibility and tracking performance.
Our Approach
Coforge brings proven expertise with 250+ person-years of experience in connected and automated vehicles. We have managed OTA software updates for over 9 million vehicles worldwide through partnerships with leading automotive OEMs.
AI-Powered Campaign Management
The team used AI to automatically detect problems, plan update campaigns, and predict performance. The system provides insights on optimal timing for vehicle updates, duration forecasts, and priority issue management. .
Real-Time Intelligence and Monitoring
Real-time dashboards provide insights for dynamic monitoring and informed decisions. The system offers visibility into campaign performance and status, ensuring optimal deployment across vehicle fleets.

Impact to Date
20%
24x
75–80%
- Wireless updates eliminated dealership visit requirements
- Remote software fixes dramatically reduced recall costs
- Faster deployment timelines removed legacy dependencies
- Continuous feature delivery transformed updates into competitive advantage
The AI-powered OTA software platform turned vehicle updates from a costly operational burden into a strategic competitive advantage through predictive campaign management and wireless deployment capabilities.
This transformation enabled the automotive OEM to deliver updates wirelessly and hassle-free while dramatically reducing recall costs and compressing deployment timelines. The OTA foundation positioned them to deliver new features continually, turning software updates from a business challenge into a competitive advantage.
