Case Study

Enhancing Airline Digital Experience with AEM Front-End Modernization

Industry

Airlines / Travel & Hospitality

Location

UK (global airline operations)

Our Contributions

Front-End Modernization, AEM Implementation, UI/UX Optimization, Performance Engineering, Digital Experience Transformation

Technologies

Adobe Experience Manager (AEM), SPA Frameworks (React/Angular), Performance Optimization Tools

A leading UK-based airline aimed to improve its digital experience by addressing performance challenges impacting customer journeys across its web platforms. Coforge led a front-end modernization initiative using Adobe Experience Manager (AEM) and modern SPA frameworks to enhance site performance, usability, and scalability. By optimizing Core Web Vitals and redesigning the front-end architecture, the airline achieved faster load times, improved user engagement, and a more seamless digital experience, supporting higher conversion potential and customer satisfaction.

Transformation Timeline

Performance Challenges Identified

The existing web platform struggled with slow load times and suboptimal user experience.

Modernization Strategy Defined

Coforge designed a modernization approach for the front end, leveraging AEM and SPA frameworks.

Architecture Transformation

Legacy front-end components were re-engineered into a scalable, modular architecture.

Performance Optimization Implemented

Core Web Vitals improvements were achieved through targeted optimizations.

Enhanced Digital Experience Delivered

Faster, more responsive user journeys improved engagement and conversion potential.

Drag

The Challenge

The airline’s digital platforms faced performance bottlenecks that impacted customer experience and engagement. Slow page load times, inefficient front-end architecture, and scalability limitations affected key user journeys, including booking, browsing, and content interaction.

With increasing customer expectations for seamless and fast digital experiences, the airline needed to modernize its front-end architecture while maintaining existing functionality. The challenge was to improve performance metrics, enhance usability, and enable scalability without disrupting ongoing operations.

Without modernization, the airline risked reduced customer engagement, lower conversion rates, and diminished competitive positioning in an increasingly digital-first travel ecosystem.

Our Approach

AEM-Based Front-End Modernization

Coforge leveraged Adobe Experience Manager to redesign the front-end architecture, enabling a more scalable and flexible digital platform.

SPA Framework Implementation

Introduced modern single-page application frameworks (React/Angular) to enhance responsiveness, improve load times, and deliver dynamic user experiences.

Core Web Vitals Optimization

Implemented targeted performance enhancements to improve key metrics such as load speed, interactivity, and visual stability across web pages.

UX and Performance Engineering

Enhanced UI/UX design and optimized front-end components to deliver smoother, faster, and more intuitive customer journeys.

Partner / Technology Ecosystem

Impact to Date

45%

Improvement in Core Web Vitals

Faster

Page load and responsiveness

Improved

Digital user experience