The Challenge
Cision, a global leader in PR and media intelligence, needed to move fast as the media landscape was evolving rapidly and competitors were rolling out new features that clients wanted now, not six months later.
They had two major product launches on the line: an Integrated Social Platform to monitor real-time media buzz and a Journalistic Relationship Automation Solution to help PR teams connect smarter with reporters.
However, critical roadblocks were slowing them down, including limited engineering bandwidth with internal teams stretched thin. Many engineering managers had exited, leaving gaps in direction and ownership with a narrow window to beat their competitors. Customer expectations were high, as global brands needed real-time data and better analytics or they'd look elsewhere.
If Cision missed the window, they risked losing both momentum and market share and needed a reliable partner who could help build products that would reshape their competitive edge.
