HubIQ

HubIQ is Coforge's patient support and hub services platform built on Salesforce Life Sciences Cloud to help life sciences organizations improve patient access, affordability, and adherence across complex therapy journeys.

Powered by Salesforce Life Sciences Cloud, Agentforce, Experience Cloud, and AI-driven automation, the solution brings together patient onboarding, hub operations, benefits verification, prior authorization management, affordability programs, care management, and operational analytics into a unified operating model. It enables life sciences organizations to manage patient, provider, and hub interactions through configurable workflows, guided experiences, and integrated service processes.

HubIQ addresses the operational challenges associated with specialty therapies, rare diseases, and cell and gene therapy programs. By digitizing enrollment, streamlining access workflows, enabling proactive care management, and providing real-time program visibility, HubIQ helps organizations reduce operational friction, improve therapy access, and support long-term patient engagement throughout the treatment lifecycle.

Access Barriers Delay Therapy Initiation

Prior authorization challenges, benefits verification delays, and complex enrollment processes can prevent eligible patients from starting therapy.

Affordability and Coverage Complexity

Managing benefits verification, coverage determination, financial assistance, and payer interactions often requires multiple manual processes and coordinated stakeholder engagement.

Low Utilization of Patient Support Programs

Many eligible patients do not enroll in available support programs due to fragmented and non-transparent enrollment journeys.

Manual Hub Operations

Enrollment, intake validation, benefits verification, prior authorization, care coordination, and adherence management frequently depend on labor-intensive workflows.

Fragmented Patient and Provider Experiences

Patients, providers, pharmacies, and hub teams often operate across disconnected systems with limited visibility into program status and progression.

Limited Program Visibility

Organizations struggle to measure patient progression, adherence, utilization, and operational performance across support programs.

• Improved referral-to-treatment and referral-to-infusion conversion rates
• Enhanced patient experience through proactive engagement and digital self-service
• Better visibility into patient progression, utilization, and program performance
• Improved coordination across patients, providers, pharmacies, and hub teams