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To Be AI-First, You Must Be Digital-First: Digital Transformation is the Key to AI Success

Written by Phani Burra | Sep 1, 2025 2:07:16 PM

In today’s business landscape, “AI-first” signals innovation, agility, and future-readiness. But beneath lies a foundational truth: no organization can truly be AI-first without being digital-first. Digital transformation is not just a precursor to AI; it enables AI Transformation.

Digital Transformation: The Foundation for AI

Digital transformation is more than adopting new technologies. It is about reimagining how an organization operates, delivers value, and engages with customers. It involves:

  • Modernizing infrastructure to support scalable data and AI platforms.
  • Integrating cloud, IoT, and automation to streamline operations.
  • Creating a culture of data-driven decision-making across all levels.

Without these elements, AI initiatives often stall. Many organizations struggle to scale AI because they treat it as a standalone experiment rather than embedding it into core business processes.

Market Momentum: Data & AI Platforms Are Surging

The global data and analytics software market has grown rapidly, with AI platforms and nonrelational databases leading. This reflects how digital maturity directly fuels AI adoption. The fastest-growing segments, including data science platforms and real-time analytics, enable:

  • Scalable model training.
  • Seamless integration with enterprise systems.
  • Real-time decision-making.

AI Needs a Digitally Mature Environment

AI thrives in environments where data is abundant, accessible, and actionable. Digitally mature organizations:

  • Build centralized data platforms for unified insights.
  • Employ automated workflows that AI can enhance or optimize.
  • Maintain robust governance and compliance frameworks to support responsible AI deployment.

Generative AI, for instance, can only deliver value if embedded into digital workplace tools and processes. Leaders must prepare for rapid adoption by building foundational skills and retooling operations.

Strategic Shifts: From Tech-Led to Process-Led AI

Organizations must shift from tech-led experimentation to process-led transformation to unlock AI's full potential. This means:

  • Aligning AI initiatives with business outcomes.
  • Empowering domain experts to lead AI adoption.
  • Tracking ROI from day one.

This strategic shift ensures that AI isn’t just a tool; it becomes a catalyst for enterprise-wide change.

Building AI Fluency Through Digital Maturity

AI fluency is the ability to understand, implement, and scale AI solutions and is directly tied to digital maturity. Organizations must invest in:

  • Upskilling programs to bridge the AI fluency gap.
  • Cultural alignment around data and innovation.
  • Stakeholder engagement to drive adoption and trust.

Lessons from the Field: Digital Lag Limits AI Potential

Organizations across industries have faced challenges when attempting to scale AI without first investing in digital maturity.

Key lessons include:

  • Late Strategic Pivot: Delayed investment in digital infrastructure often results in playing catch-up with competitors who prioritized transformation early.
  • Disrupted Growth Plans: External factors can derail strategic initiatives such as mergers or platform integrations, delaying digital readiness.
  • Limited Digital Footprint: A small or underdeveloped digital presence restricts access to customer and operational data, essential for AI-driven personalization and optimization.
  • Ongoing Organizational Restructuring: Late-stage hiring of digital and AI talent may signal foundational gaps, while others have already matured their capabilities.
  • Innovation Culture vs. Execution Scale: A culture of innovation is valuable, but without scalable infrastructure and automation, it may not deliver consistent AI outcomes.
  • Measurement and Attribution Gaps: Organizations still defining their digital value proposition often struggle with measuring AI impact, leading to unclear ROI and slower adoption.

These challenges underscore a critical truth: AI success is not just about algorithms but about readiness.

Best Practices for Becoming AI-First

  1. Start with a Clear Digital Strategy: Align transformation goals with business outcomes.
  2. Modernize Infrastructure: Invest in cloud-native platforms and scalable data lakes.
  3. Centralize and Cleanse Data: Build unified data platforms with strong governance.
  4. Embed AI into Core Processes: Focus on automation, personalization, and predictive insights.
  5. Upskill and Empower Teams: Launch AI fluency programs and foster cross-functional collaboration.
  6. Measure What Matters: Define KPIs and continuously refine models.
  7. Foster a Culture of Innovation: Encourage experimentation and rapid prototyping.
  8. Ensure Ethical and Responsible AI: Establish frameworks for fairness and transparency.
  9. Learn from Industry Benchmarks: Avoid common pitfalls and study successful transformations.

Conclusion: Digital First, AI Next

Being AI-first is not a destination; it’s a capability. And that capability is only possible when digital transformation lays the groundwork. Every aspect of digital maturity, from infrastructure and data to culture and strategy, feeds into AI success.

Organizations that embrace this truth will deploy AI, scale it, trust it, and use it to redefine their future.

To learn more about Coforge's digital transformation and AI services, visit Coforge.com.