A top UK-based financial institution serving over 14 million customers turned to Coforge to transform its customer segmentation and product recommendation strategy. The bank struggled with siloed data, static segmentation models, and manual campaign execution—limiting its ability to deliver relevant offerings and drive conversion.
Coforge implemented a machine learning-powered segmentation and Next Best Offer (NBO) engine that unified internal and external data to create dynamic customer cohorts and generate personalized product recommendations. The solution enabled data-driven targeting and automated campaign execution, driving higher conversion and lowering acquisition costs across commercial and corporate banking segments.