A leading Middle East–based airline, renowned for its premium travel experience and global reach, wanted to enhance its loyalty program by providing members with greater flexibility in redeeming miles across digital channels.
The airline aimed to introduce a Cash Plus Miles (CPM) feature enabling loyalty members to use miles to book flights and ancillaries such as seats, baggage, and lounge access. The objective was to boost engagement, improve payment flexibility, and increase ancillary revenue while ensuring real-time redemption and compliance with industry standards.
The airline needed a strategic technology partner to design, develop, and roll out this capability across its web and mobile channels.