The client is a premier hospitality brand in the United States, renowned for its luxury resorts, world-class hotels, and unmatched entertainment experiences. Serving millions of guests annually, the organization thrives on delivering exceptional service while driving operational efficiency. As the business expanded, data became a strategic asset for optimizing customer experiences, streamlining operations, and unlocking new revenue opportunities. Recognizing the limitations of its legacy systems, the client sought to modernize its data infrastructure to support agile decision-making and future growth.