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ERP-CRM integration
Blogs

Benefits of CRM-ERP integration and the role of APIs

API integration provides the means for smooth data flows between your ERP and CRM systems, so you can make better decisions faster.

SFDC customer topic listener
Blogs

Set up Salesforce PushTopics for real-time updates with Mule 4

Learn how a customer-related event from Salesforce CRM, is captured, processed, and synchronised with other business systems using Mule 4.

Salesforce Loyalty Management
Blogs

Trends in Customer Loyalty Programmes

Done well, modern customer loyalty programmes can drive repeat sales, increase positive word-of-mouth, and help build brand loyalty.

Salesforce FSC - Financial Modelling
Blogs

FSC – Financial Modelling – Financial Accounts

Salesforce Financial Services Cloud, Financial Modelling and Financial Accounts. Explore Salesforce’s FSC in the 2nd part of our series.

CRM for Healthcare & Life Sciences
Blogs

How biotech & pharma can gain a value-based competitive edge

The biotech and pharma sector finds itself heading towards profound changes, a great deal of which are led by evolving patient needs.