Create innovative direct-to-consumer strategies

Challenge 1:

Creating an effective direct-to-consumer strategy

Consumers increasingly expect more from the brands they buy from, with a greater demand for convenience and streamlined purchasing experiences. To capitalise on these new revenue opportunities, many consumer goods manufacturers look to increase their agility and offer more accessible e-commerce experiences. This means expanding beyond intermediary retailers to manufacture, sell and ship their products independently. However, these businesses often rely on legacy or siloed solutions, meaning there is a disconnection between their website, warehouse, stock and delivery chain. This makes it difficult for these businesses to deploy an effective direct-to-consumer strategy.


Meet and exceed shifting consumer needs

If your consumer goods business wants to enable direct-to-consumer experiences, we can help. At Coforge – Salesforce Business Unit, our expert team has years of experience helping businesses to increase integration across their supply chains. With our support, your business can implement an API-based integration strategy, enabling you to eliminate data inconsistencies, streamline the flow of information from millions of data points and develop a view of your stock.

With greater visibility and accessibility of your data, you can continuously optimise your existing processes and build new use-cases with significantly less time and effort. Given the inherent flexibility and reusability of APIs, you’ll be able to smooth the transition to a direct-to-consumer model by speeding up and simplifying the introduction of new products, processes and distribution centres to your supply chain.

Challenge 2:

Continuing pressures on new product development and introduction

In order to keep up with buyer demands, consumer goods businesses need to streamline their new product development and introduction (NPDI) processes. This means they need the ability to develop new insights from all of their data, with accurate and easily accessible intelligence on their customers, sales and competitors. However, 54% of businesses in this industry are struggling to align innovation with business strategy. Without a connected IT system, these businesses do not have a unified view of their people, processes, or data, making it difficult for leaders to make decisions quickly.


Informative insights for better innovation

Our specialists will implement solutions at your consumer goods business that enable you to capture, transform and analyse data from internal and external sources, giving you the capability to discover market trends, customer behaviours and new patterns. You can use these actionable insights to drive product innovations, ensuring faster development and speeding up your time to market.

Get in touch with our experts

Latest Insights

payment APIs - eCommerce

What are Payment APIs?

Payment APIs allow you to implement several payment solutions quickly while providing all the functionality and security you would need.

evented APIs

What are Evented APIs?

We can think of an evented APIs as the fabric that binds and integrates all the applications in an event-driven architecture.

Salesforce FSC - Modelling Relationships -1

Salesforce FSC – Modelling Relationships, part 1

The value and the complexity of a relationship are the main factors in using Modelling Relationships in Salesforce Financial Services Cloud.