Striving to optimize and reduce cost of operations and improve time-to-market, an American airline partnered with Coforge to develop and enhance a web-based e-commerce platform and provide testing services across all channels. The new platform has helped us deliver more value to the client in terms of performance improvement and reduced maintenance overheads.
The eighth largest commercial airline in the US, the client operates flights to Asia, Hawaii, New Zealand, Australia, and the United States mainland.
Customers in the airline industry tend to outgrow traditional sales channels like e-mail and phone swiftly. In order to stay relevant, the client wanted to engage with its large customer base through a seamless web-based e-commerce platform. They wanted a high performance platform as they were migrating their current system. The platform had to be convenient, user-friendly, and personalized while still supporting a wide spectrum of existing capabilities and the latest web store features.
Other than the e-commerce platform, the client had set their eyes on:
The airline chose to partner with Coforge based on our two-decade experience in the airline industry and our capability and expertise in the domain.
Coforge tailored a web-based e-commerce platform for the client. Dual-shore model was used for development and testing, with a fixed capacity agile team for delivery. Our team followed the client’s architecture roadmap and ensured that the platform was aligned with OTA and SOAP compliance, and responsive web guidelines.
Other salient features of the solution included:
Our team of quality assurance and testing experts was also involved in the project. They conducted functional and regression testing for all releases, link and navigation testing including page validation, and production cutover testing including sanity testing. We then carried out quality assurance of all patch releases to ensure that defects were not moved to the production system. The scope of testing also involved testing of kiosk check-ins. Printing of boarding cards with magnetic strip and barcode, printing of bag tags using bag-tag printer, use of card reader that accepted credit/debit/frequent flyer membership cards, and scanner for boarding documents, passports, visa, LPR, refugee card, and re-entry permit were also tested.
After seamless manual and automated testing of continuous releases in stringent timelines, we provided smooth transition to the new system with minimal business interruption, identifying and managing risks. We gave a fair and holistic view of the project’s state of affairs after set intervals, helping identify performance bottlenecks, and delivering operational excellence to the client.