Written by Admin | Oct 11, 2022 7:18:21 AM
The Clienth2
A leading lender in U.S.
Challenge
- Challenges faced by the lender
- Less Turn Around Time & resources to monitor the Originator’s Social Media Usage.
- Rising Cost & Risk of Non Compliance.
- Civil penalties for violating consumer protection laws are as high as $1.09 Million per day (UDAAP -CFPB)
- Reputation Risk.
Solution
- Systematic examination & audit of social media profiles & digital footprint of employees that represent their company on social media platforms. Especially loan officers who are using social media and online marketing to generate client leads.
- Audit trail of compliance reviews, Narrative explanations for violations or exceptions
- Analysis of the social chatter about the organization from customers while also providing sentiment analysis.
Execution
- Performed current state analysis on the perception of data quality and its varied impacts
- Mapped sigma thresholds against existing metrics
- Defined a framework for assessment, monitoring and reporting based on IQINT standards
- Implemented a single version of reporting structure and standards
Value Delivered
- Compliance:
- Help develop a clear understanding by WHO, WHAT, WHEN, WHY & WHERE Social Media violations transpire
- Help establish social media governance
- Help Identify unauthorized profiles, Dispose unnecessary profiles
- Social media activity:
- Monitor & Manage Brand Awareness & Image
- Examine the interaction between viewers and posted content
- Analytics:
- Branch/ Demographic-wise trend analysis, identify influencers, emotion detection, improve campaign performance
- Analysis can help gather competitive intelligence