Coforge Announced as Winner for the 2017 ITSMA Marketing Excellence Awards
NOIDA, INDIA, November 6, 2017: Coforge, a global IT solutions organization announced that it has won the Marketing Excellence ‘Gold Award’ for its submission ‘Institutionalizing VoC with a Compelling Service Vision for Exceptional Customer Value’ in the Small or Medium Business category, by IT Services Marketing Association (ITSMA), the leading source for B2B marketers in the connected economy,
ITSMA honored 18 winners of its 2017 Marketing Excellence Awards during its 24th Annual Conference which recognizes marketing innovation and impact with B2B services and solutions: Marketing Vision 2017, in Cambridge, Massachusetts.
“As the pace of marketing transformation continues to accelerate, this year’s award winners stood apart from their peers with innovative and inspiring programs that drove substantial impact on the business,” said Dave Munn, President and CEO of ITSMA. “Coforge has institutionalized a customized VoC program which is transforming the organization’s culture to deliver superior service to its customers.”
Jyoti Singh, Global Head of Marketing, Coforge stated, “We are delighted to receive this award which is a testimony to our focus on customer centricity as a key organizational priority. Aligned with our service vision, our VoC program enables us to listen and respond to changing customer expectations and collaborate with them to ensure their success.”
The 2017 Marketing Excellence Awards focused on seven critical aspects of marketing for B2B services and solutions: Account-Based Marketing; Closing the Insight-to-Action Gap; Thought Leadership; Enabling Sales for New Growth Opportunities; Customer Success; Brand Differentiation; and Transforming Marketing for Digital Leadership.
The jury, an international group of marketing executives and experts, selected the winners based on excellence in innovation, program execution, and business results. The awards honor outstanding marketing performance at two levels: diamond and gold.
For more information about the award winners, visit itsma.com/2017-mea-winners/.
Coforge is a leading global IT solutions organization servicing customers across the Americas, Europe, Asia and Australia. Differentiated on the strength of its industry expertise, Coforge services clients in travel and transportation, banking and financial services, insurance, manufacturing and media verticals, offering a range of services including Application Development and Maintenance, Infrastructure Management, and Business Process Management. Focused on Digital Services, the Company is helping businesses design agile, scalable and digital operating models. Coforge adheres to major global benchmarks and standards of quality and Information Security. For further information, please visit www.coforgetech.com
For more than 20 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships. Learn more at www.itsma.com
Certain statements in this release are forward-looking statements. The business involves various risks, and uncertainties that could result in the actual results to differ materially from those indicated here. All forward looking statements made herein are based on information presently available to the management of the Company and the Company does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.