Social media and SEO are practically inseparable concepts that work wonders when together play a large part in boosting your sales and the visibility of your brand. Don’t expect your business to stand out unless you incorporate SEO into your social media strategy otherwise, as organizations are incredibly competitive.
While having an active social media account can have a positive impact on your brand, you will still have to optimize it with SEO if you really want to get the best results. Otherwise, it's like pouring water down the drain – you are wasting your time and your effort without making the most of what was given to you. So, you really need to step up what you think you know about traditional and SEO marketing.
SEO & Social Media Working Together
A good social media presence increases your search engine rankings vastly when optimized with your SEO campaign. You will need to have a strong SEO strategy before you ever hit publish so you can succeed in your social media marketing efforts.
Here are some of our tips on how to do it:
Gain More Followers
We can never stress the importance of having more followers – the bigger your fan base, the better. You will want people to see your social media posts and share them with their followers. Social media has the potential to be exponential, with people sharing your posts to even more people within their network.
But before you start begging others to follow you, always do it organically: post content that your audience wants to see, and add fun, interactive posts that catch their attention. This may include contests, games, and interesting questions. SEO has an important role when it comes to boosting sales for your brand.
Post Bite-Sized, Trendy Information
Always stay on top of your marketing research. Take note of all of the latest stories, memes, and jokes to get a sense of what your audience is currently looking for.
Once you have determined what kind of content is trending, post your own spin, using bite-sized information. People like social media posts that are easy to read and easy to process. Pictures and GIFs are especially popular content to post. When people in your network share your posts, the content's reach can grow exponentially.
Use Meta & Hashtags Wisely
Meta tags are a great way to boost your SEO and make it easier for search engine crawlers to find your content. Hashtags, on the other hand, allow more people to find your social media posts.
Add a mix of relevant, trending hashtags, and create tags of your own for branding. Just try not to overuse them, as too many hashtags may seem obnoxious. Two or three is usually enough.
It's true that you cannot separate social media from SEO. You will need both of them if you want your marketing campaign to succeed.