With their ability to generate highly targeted website traffic, long tail keywords are a key ingredient in your SEO strategy. If you’re wondering how to find long tail keywords for your marketing campaigns, consider these five techniques:
What Are Long Tail Keywords?
Long tail keywords are highly specific keyword phrases used to describe the niche focus of your website content. Typically, they are 3 or more words and used to target a very specific search query.
How to Find Long Tail Keywords
1. Use long tail keyword tools
When researching long tail keywords, it’s important to utilize different tools. While many marketers start with the Google keyword tool, it sometimes offers results that are too general. Typically, keywords that are long tail are not general; instead, they focus on a very specific product or service that the customer is looking to purchase. The following tools can help you discover these target phrases:
Long Tail Pro
Long Tail Pro includes information about Google Ad data and keyword profitability, allowing marketers to better monetize their SEO campaigns. The tool can help you pinpoint competitive keywords and determine what level of keyword difficulty should be targeted. Pricing for Long Tail Pro starts at $25 per month.
Pro Tip: Long tail keywords are more specific than average keywords.
Search Engine Ranking
Keyword research, a backlink checker, and a keyword rank checking tool are just a few of the features offered by SE Ranking. The tool is available through several plans ranging from $7 to $189 per month. With a broad range of pricing, there is something to suit every organization’s budget.
This free tool only provides keyword research, but it allows you to break your searches down by type, country, or language. This is helpful for companies who sell products worldwide since popular keywords tend to vary by country.
Besides these keyword research tools, a long tail keyword generator can quickly find relevant phrases. These tools suggest long tail phrases by analyzing your existing website content. You’ll find many options for keyword generators online, many of which are free.
While it may seem excessive to use over one long tail keyword tool, doing so can allow you to find several phrases. Plus, having a variety of useful features on hand can help you make the most out of your SEO strategy.
Of course, keyword research doesn’t end with simply finding the right long tail alterations. When you integrate them into your content, the results may surprise you. It’s also important to be selective when using keywords with a low search volume.
2. Read Forums, Comment Chains, FAQ Sites & Emails
The questions from website visitors often provide excellent insight into what they search for online. A great way to find long tail keywords is to visit forums, comment threads, company “Frequently Asked Questions” pages or even emails sent to your company. Despite these information sources being readily available, many SEO marketers don’t use these options during keyword research. If your company has a blog that regularly receives comments or questions, it’s possible to find several SEO search words just by reading users’ responses.
3. Conduct Competitor Analysis
Competition is a fact of life for many businesses regardless of the industry. For finding the right keywords, it’s likely that your competitors have already used long tails to boost their rankings. These findings can be used to your advantage - simply find out what words your competitor is using and implement them on your own website.
You can find most of these long tails in blog titles, meta tags from keyword checkers, or by analyzing the content on each page. Professional competitor research tools from SpyFu or SE Ranking can help you speed up the process.
Pro Tip: Finding the best long tail keywords will take some research. Try visiting highly optimized sites like Wikipedia.
4. Check Out How-To and Q&A Sites
How-to sites like eHow and Q&A sites like Quora receive a huge amount of traffic from long tail phrases. With their powerful algorithms, these sites can help you find long tails that can help you improve your targeted content. Even if you aren’t sure what data sources and content algorithms are used, you can still learn from the information these sites offer.
5. Look at Wikipedia
The king of website optimization, Wikipedia, offers marketers a wealth of knowledge with long tails. When you search for a fairly broad topic, the resulting article will contain several subheads that can be used as long tail phrases. You can also use the Page Search function to find areas of similar search queries.
Over to You
With these useful tips and tools, you’ll be able to optimize your pages with long tail SEO search words. Using these phrases allows you to meet the needs of your customers while increasing brand awareness and revenue.