It isn’t enough to just work fast; it’s equally important to be efficient and maximize ROI on every campaign and tactic. There are lots of great digital marketing tools to help to do just that. Some are free and some require investment, but all can provide value to to your app stack and help you digital marketing strategy. Here are 30 of the top marketing tools to consider.
HubSpot offers a full stack of software for marketing, sales, and customer success, with a completely free CRM at its core. Full marketing automation and support - an absolute game changer in you're a growing agency!
Along the same lines, Boomerang lets you schedule when you’d like an email to be sent. Boom—you’re suddenly at the top of everyone's inbox.
This free tool lets you track and manage your interactions with social media influencers and refine your marketing strategies for maximum interaction and exposure with their audiences.
If you have multiple social media accounts, you know how much time it takes to schedule and manage posts for each one. Hootsuite lets you easily manage and schedule all your posts for your content at a set cadence.
5. Agora Pulse
Similar to Buffer, Agora Pulse lets you schedule content in advance and manage your content in one simple interface. It also lets you run reports to see how your posts are performing.
Iconosquare is a great Instagram analytics tool that manages Instagram activity and recommends which content to repost (and when). It also identifies top influencers for co-promotion opportunities.
Dropbox is a great way to share large files with internal and external recipients, and provide easy access from any location with an internet connection.
Teamwork is an intuitive, streamlined project and team management platform. It makes it easy to stay connected with your team and stay on track with project timelines.
Slack brings your entire team together, no matter where they are located. Among other functionality, it uses threaded conversations for easier communication and stores conversation history for easy reference.
Mention provides real-time media monitoring for the web and social media. It also offers competitive analysis and sophisticated reports to help you refine your social media and web presence strategies.
There is no better way to find out what your audience thinks by asking them directly! SurveyMonkey has free and paid options that provide simple, effective survey tools and reporting for quick results.
If Photoshop is a little too complex for your needs, try BeFunky to edit your images quickly and easily. Nothing ruins a great post faster than a mediocre image. With a few quick edits, amateur photos morph into high-quality professional images.
Speaking of images, if you don’t have a library of your photos to choose from, it’s crucial to find a great image-sharing site like Pixabay for your graphics. Pixabay is has over a million photos to download and it's free.
14. Google Forms
We’ve all suffered through a never-ending, poorly designed form to get to a piece of content. With Google forms, you can create simple, streamlined forms for free.
If you have a WordPress website or blog and you not using WPEngine for managed WordPress hosting, it’s time to start. COFORGE has been using the WPEngine platform for years. In the age of SEO, speed matters and you will get blazing fast speed, onboard CDN, caching, backup, staging and lot more.
Track, manage and pay for all of your order fulfillment in one place with this platform.
Do you need to invoice your customers? Try Slimvoice to send simple, clear invoices. It’s free, and there is no cap on the number of invoices you can send.
Time to start interacting with your customers? Zendesk provides a scalable, reliable interaction platform to keep you connected with your customers.
Groove is another simple interaction platform that helps provide a better customer experience. It’s a simpler interface than most platforms and great for small businesses.
21. Google Trends
Google Trends is one of the best free online marketing tools to visualize which keywords are performing best. It also provides suggestions for keywords on particular topics.
Many of the world’s largest brands use BuzzSumo to gain insight on effective content. It helps users choose the right topics at the right time and with the right influencers to share it.
Pocket lets you save articles, videos and other web content for reading or posting later.
After you’ve created great content, use Hemingway to pinpoint common writing errors and correct them. It makes your content more readable and makes you a better writer.
25. Power Banner
Power Banner is a free tool that lets you create beautiful, professional banners in a matter of minutes.
Canva is a great design tool for creating and editing professional graphics for your website and social media posts. It’s more intuitive than most design tools and great if you’re just getting started with design.
This tool lets you sync information between your web apps and automates your content and monitoring processes with ease.
28. Google Analytics
Google Analytics is a tried-and-true way to improve engagement and gain insight into what customers and prospects want.
Analyze audience behavior from the first visit with this tool. It provides the right insight to deliver behavior-based content.
SumAll is a simple, free solution for better analytics and insight to monitor your social audiences and ad campaigns.
Over to you
There are plenty of other great marketing tools and techniques to help you improve your digital presence. Pick a few and try them out. Keep your end goal of efficiency and ROI in mind and put the tools to work growing your business.